Nintendo have been digging through the entertainment pool once again to help market the Nintendo 3DS to a wider audience. In the past, they have teamed up with people and groups such as Beyoncé, Penélope Cruz, and The Vamps. More recently however, they have teamed up with someone a bit different. Ella Eyre (real name Ella McMahon) is a British born musician, and she is a new ambassador for the Nintendo 3DS family.
Ella Eyre is mostly known for working in genres like R&B, Pop, and Neo Soul (think Soul with an essence of Drum and Bass). She has won several prestigious awards like the BRIT Award for Single of 2014, and the MOBO (Music Of Black Origin) for Best Female Artist of 2015. Ella Eyre loves playing games which allow her to use her creativity and express her unique personality, more specifically, she loves Tomodachi Life. Because of this, she is teaming up with Nintendo in a new campaign where she gives an exclusive behind-the-scenes look at her life, and with her friends and family explains the important role that gaming plays for her.
Check out the full release after the break, which include some more information about the campaign!
The multi-award-winning superstar opens up about life off stage, and the interesting turn her love life has taken!
20 June 2016 – Ella Eyre is known for her laidback approach to life, but sparks are set to fly as The BRIT Award-winning songstress reveals that she is embroiled in a complicated Tomodachi Life love triangle – featuring long-term boyfriend (Rixton’s Lewi Morgan) and best friend, musician Chloe Howl!
Luckily for the feisty Feline singer, the drama is confined to her Nintendo 3DS, thanks to the world she is inhabiting in Tomodachi Life, a quirky game which allows her to populate her very own paradise island with her closest friends and family, and then watch as the drama unfolds.
A creative soul, Ella has always loved immersing herself in new environments, and admits that sometimes she can get a bit carried away with the fictional goings-on of her island: “I’m away from home a lot, so I love things that give me a sense of familiarity. It really makes me laugh to see my favourite people being silly – it reminds me that even if I’m not with them, I can still watch them mess around together,” Eyre explains.
“My Mii character is having a really tough time getting a boyfriend at the moment. Lewi keeps knocking me back, so I have to think up ways to get him to like me. I’ve sung him songs, visited his island and even taken him his favourite snack spring rolls to try and tempt him – trying the classic ‘the way to a man’s heart through his stomach’ tactic, but so far… nothing!”
In a bid to make her real-life love interest see sense, Ella reveals that her Mii is about to embark on a relationship with a new guy, introduced to her by Chloe: “With all the break-ups and dating, it feels a bit like an episode of a soap… I’m hoping the Ella Mii can have a happy ending and meet someone new to have some wonderful times with!”
Ella’s love for playing games spills into her family and friends’ lives, too: the singer-songwriter often spends her downtime hanging at her mum’s with her nearest and dearest pals. Whether it’s helping each other’s Mii character realise their hopes and dreams in Tomodachi Life, letting their imaginations run free as they hone their design skills in Animal Crossing: Happy Home Designer, or just getting downright competitive with her bandmates in Mario Kart 7, games have always been centre stage in her life.
As part of a new Nintendo 3DS campaign – My Life in 3DS, with Ella Eyre – Ella gives an exclusive behind-the-scenes look at her life, and with her friends and family explains the important role that gaming plays for her. To watch the first in a series of YouTube videos, click here.
Already have a Nintendo 3DS or Nintendo 2DS? Download the FREE* Tomodachi Life demo today from Nintendo eShop. To be the first to check out Ella’s next video, subscribe to Nintendo’s YouTube channel and don’t forget that you can keep up with the campaign on social by searching #3DSLife.
About Ella Eyre:
Ella Eyre is an English singer / songwriter who featured on Rudimental’s Waiting All Night and DJ Fresh’s Gravity as well as her own hits Comeback, If I Go, Together and Good Times. Ella also co-wrote the number one hit, Changing, for Sigma, Ft. Paloma Faith. She recently replaced Beyonce as the new face of Emporio Armani Diamonds, has toured across America, Europe and the UK, most recently with Olly Murs, and released her debut album Feline, which went top 5 in August 2015.
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.4 billion video games and more than 693 million hardware units globally, including the current-generation Wii U, Wii, and Nintendo 3DS family of systems including New Nintendo 3DS™, New Nintendo 3DS XL™, Nintendo 3DS, Nintendo 3DS XL™, Nintendo 2DS™, as well as Nintendo DS™, Nintendo DSi™, Nintendo DSi XL™, Game Boy™, Game Boy Advance™, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of Europe, based in Germany, was established in 1990 and serves as headquarters for Nintendo’s operations in Europe.
SOURCE – Nintendo PR